The Lucy Foundation

The Lucy Foundation (TLF) is a Kiwi social enterprise that is transforming the global coffee industry through inclusive, ethical, and environmentally regenerative trade.

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How it works

Rewardhub lets you earn free donations for us whenever you shop online, without costing you a cent

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1. Join Rewardhub

Sign up to support our page. It's free, quick and easy

Shop

2. Start shopping

Browse 100+ brands, click out to shop as normal, enjoy usual prices and special offers

Donate

3. Earn free donations

Shops donate a percentage of your spend to us to say thanks, it doesn't cost you a cent more

1%

Countdown

Delivery or Pick up? At Countdown, you can shop the way you want to.

4%

TheMarket NZ

New Zealand's top online shopping destination.

4%

Healthpost

5,000+ healthy and beauty products shipped free.

5%

EziBuy

NZ's number one women's fashion and homeware store.

3.5%

Once It

Daily deals on premium fashion, homeware and beauty.

4%

Mighty Ape

New Zealand's fastest delivery.

3%

Expedia

One stop shop for your next holiday.

3.5%

Cotton On

Affordable stylish fashion for Kiwis of all ages

4%

The Iconic

Leading brands at low prices with free NZ shipping.

4%

Pet Direct

100% NZ owned online store for pet food and more at low prices.

6%

Skinnies Sunscreen

Changes the way you enjoy the sun.

6%

Downlights New Zealand

Luxury fragranced candles made in NZ with love.

Browse all stores

Frequently asked questions

Fundraising for free sounds too good to be true, right? We know what you’re thinking: Where’s the catch? Here we unpack how Rewardhub works.

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How does Rewardhub work?
Rewardhub is a free and easy way to support good causes whenever you’re shopping online, and it doesn’t cost you a cent. When you visit the Rewardhub page for the cause you care about you’ll find 100+ online shops. When you click to any of them and shop as normal, those shops will donate a percentage of your spend to the cause you support, as a way of saying thanks.
Who can I raise money for?
You can raise money for charities, clubs, schools, churches, community groups, personal challenges or any other good cause that is listing on Rewardhub. If you cannot find the cause you care about, you can invite them to join (its free for them too). If you have a good cause that you would like to list on Rewardhub simply click add a cause on the top right.
So its free for me and the cause?
Yep, it costs you nothing. When you start your online shopping from the Rewardhub page of the cause you care about, the donations made to the cause come from the brands, not you. When you click to a shop you pay the normal prices, what’s more, you will even find exclusive offers on Rewardhub that let you save while you raise.
Where do the donations come from?
The donations come from businesses, and for them it's simply a marketing cost. Right now Kiwi businesses spend $1 billion on digital advertising, with most of it going to Google and Facebook. When more shoppers and causes use Rewardhub brands are able to move some money away from Facebook and Google, and into supporting the community.
How do shops know who to pay?
All links on the Rewardhub platform are tracked so the shops know which cause page supporters clicked from
How do I list my cause on Rewardhub?
That’s super easy. Just click on Add a cause at the bottom of the website, add a few details and you’ll be ready to go within 24 hours with your own branded marketplace where you earn donations from all online shopping that starts from your page.
When will my cause receive its donation?
Causes get paid once each quarter by bank transfer. Shoppers that sign up to the platform will be able to keep track of the donations that Rewardhub brands have made on their behalf. Causes also have dashboards where they can keep track of donations owed to them.
How does Rewardhub make money?
Rewardhub is a social enterprise and aims to sustainably fund its operations through wider relationships with advertisers. When we sign up advertisers onto the platform, before setting the donation rates, we set aside a percentage of spend which is just (hopefully, fingers crossed) enough to cover the usual costs of running a business like marketing, tech, legal, etc.

About The Lucy Foundation

The Lucy Foundation (TLF) is a Kiwi social enterprise that is transforming the global coffee industry through inclusive, ethical, and environmentally regenerative trade.

TLF’s first project is based in Pluma Hidalgo, Oaxaca, Mexico, where they are working with indigenous coffee-farming families and disabled people to regenerate the environment while developing a culture of inclusivity and empowerment through the production of specialty Pluma coffee beans. The coffee is shipped to Aotearoa New Zealand by John Burton Ltd., and lovingly roasted by Able Coffee Collaborative. Together with their partners, TLF has helped to create what is believed to be the world’s first entirely inclusive value chain of coffee - from farmer (Mexico) to consumer (Aotearoa).

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